$52.8K/mo
Email revenue
$128 to $52,862 in monthly email revenue for a handmade gifts brand
The dashboard shows $128.00 in email-attributed revenue in June 2024 and $52,862.19 in October 2024. October includes $49,844.54 from flows and $3,017.65 from campaigns.
Work documented in the original sources
The source describes tracking, historical-data backfill and DMARC fixes, lead forms, five core flows and weekly campaigns.
How to read the result
The dashboard gives the channel and flow/campaign split used here; the original overview is preserved with its conflicting flow label explained.
The displayed A/B win probability does not disclose sample size, test setup or business effect. It is not evidence of a 100% sales lift.
June has 30 days and October has 31; these are two observed months, not a daily-normalized trend.
These are agency-published observations. The sources do not disclose attribution settings, margins, concurrent promotions or a controlled estimate of incremental sales.
31.4%
Email attributed
5
Flows
Jun to Oct 2024
Period
From the original case study
Sources and measurement
| Source measure | Reported value | Reading context |
|---|---|---|
| June 1–30, 2024 | $128.00 email / $90,683.35 store revenue | Email-attributed share 0.14%; campaigns and SMS display zero. |
| October 1–31, 2024 | $52,862.19 email / $168,351.76 store revenue | Email-attributed share 31.40%; SMS displays zero. |
| October email split | $49,844.54 flows + $3,017.65 campaigns | The overview calls the $52K+ result flow revenue, but the dashboard total includes campaigns. |
The dashboard gives the channel and flow/campaign split used here; the original overview is preserved with its conflicting flow label explained.
The displayed A/B win probability does not disclose sample size, test setup or business effect. It is not evidence of a 100% sales lift.
June has 30 days and October has 31; these are two observed months, not a daily-normalized trend.
These are agency-published observations. The sources do not disclose attribution settings, margins, concurrent promotions or a controlled estimate of incremental sales.
For a wider comparison, see how to read agency metrics and the agency evaluation worksheet.