£12,106/mo
Email revenue
£2,353 to £12,106 in monthly email revenue for a UK perfume brand
Email-attributed revenue is £2,353.12 in July 2024 and £12,106.25 in October 2024. The October total of £12,215.21 includes £108.96 from SMS.
Work documented in the original sources
The source describes tracking, historical-data backfill and DMARC fixes, five core flows and one advanced flow, weekly campaigns, personalization and segmentation.
How to read the result
The headline rounds the email row to whole pounds. The original overview’s £12.2K label includes SMS, and 43.55% is the combined share, not email alone.
The dashboard’s year-over-year comparison is not a measured July-to-October lift. The visible campaign list is not a complete monthly revenue ledger.
These are agency-published observations. The sources do not disclose attribution settings, margins, concurrent promotions or a controlled estimate of incremental sales.
6
Flows
Jul to Oct 2024
Period
From the original case study
Sources and measurement
| Source measure | Reported value | Reading context |
|---|---|---|
| July 1–31, 2024 | £2,353.12 email; £0.00 SMS | £23,336.57 store revenue; combined attributed share 10.08%. |
| October 1–31, 2024 | £12,106.25 email; £108.96 SMS | £28,046.48 store revenue; combined £12,215.21 and 43.55% share. |
| October flow/campaign split | £5,271.71 flows; £6,943.50 campaigns | Both channels combined; not email-only totals. |
The headline rounds the email row to whole pounds. The original overview’s £12.2K label includes SMS, and 43.55% is the combined share, not email alone.
The dashboard’s year-over-year comparison is not a measured July-to-October lift. The visible campaign list is not a complete monthly revenue ledger.
These are agency-published observations. The sources do not disclose attribution settings, margins, concurrent promotions or a controlled estimate of incremental sales.
For a wider comparison, see how to read agency metrics and the agency evaluation worksheet.