CZK 675,730
Attributed revenue (channel split cropped)
CZK 675,730 in June attributed revenue for a Czech POD gifts brand
The dashboard shows attributed revenue of CZK 0 in April, CZK 376,784.05 in May and CZK 675,729.65 in June 2024. The overview calls this email revenue, but the dashboard channel rows are cropped.
Work documented in the original sources
The overview reports five email flows and shows email creative. It does not name the flows or provide a detailed change log.
How to read the result
The overview labels the result email revenue and reports five flows. The cropped dashboard does not independently establish an email/SMS split; we do not assume SMS was zero.
The three reporting months differ in length. The slides do not provide a detailed implementation log.
These are agency-published observations. The sources do not disclose attribution settings, margins, concurrent promotions or a controlled estimate of incremental sales.
18.18%
Attributed share (channel split cropped)
5
Flows
June 2024
Period
From the original case study
Sources and measurement
| Source measure | Reported value | Reading context |
|---|---|---|
| April 1–30, 2024 | CZK 0 attributed / CZK 3,566,789.60 store revenue | Attributed share 0%. |
| May 1–31, 2024 | CZK 376,784.05 attributed / CZK 4,264,070.55 store revenue | Attributed share 8.84%. |
| June 1–30, 2024 | CZK 675,729.65 attributed / CZK 3,717,196.87 store revenue | Attributed share 18.18%. |
The overview labels the result email revenue and reports five flows. The cropped dashboard does not independently establish an email/SMS split; we do not assume SMS was zero.
The three reporting months differ in length. The slides do not provide a detailed implementation log.
These are agency-published observations. The sources do not disclose attribution settings, margins, concurrent promotions or a controlled estimate of incremental sales.
For a wider comparison, see how to read agency metrics and the agency evaluation worksheet.