$201,303
Email revenue
$201K from email in one day, 55% of sales, for Pretty Neat Creative
The 11/11 dashboard shows $201,303 attributed to Klaviyo/email out of $365,383 in store revenue, with a displayed share of 55%. The year is not visible.
Work documented in the original sources
The source bundle includes a one-day dashboard and two email creative examples. It does not provide an implementation log or a matched before/after comparison.
How to read the result
The public screenshot does not support the previously stated year 2020. We identify the reporting window as 11/11 with the year unknown.
The separate Easter and bead-storage email mockups are creative examples; their relationship to this reporting day is not established.
These are agency-published observations. The sources do not disclose attribution settings, margins, concurrent promotions or a controlled estimate of incremental sales.
55%
Email attributed
11/11 (year not shown)
Period
From the original case study
Sources and measurement
| Source measure | Reported value | Reading context |
|---|---|---|
| 11/11–11/11 reporting window | $365,383 total store revenue; $201,303 Klaviyo/email | 55% displayed share; the screenshot does not show a year. |
| Flows | $55,948; displayed share 15% | Shown as a rounded dashboard value. |
| Campaigns | $145,356; displayed share 40% | Rounded components differ by $1 from the displayed attributed total; values are preserved as shown. |
| Other displayed channels | SMS 0; push 0 | As displayed for this reporting window. |
The public screenshot does not support the previously stated year 2020. We identify the reporting window as 11/11 with the year unknown.
The separate Easter and bead-storage email mockups are creative examples; their relationship to this reporting day is not established.
These are agency-published observations. The sources do not disclose attribution settings, margins, concurrent promotions or a controlled estimate of incremental sales.
For a wider comparison, see how to read agency metrics and the agency evaluation worksheet.